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Marks & Spencer Christmas, Believe in Magic & Sparkle

MPC creates ‘Magic and Sparkle’ for M&S’s Christmas campaign with Y&R and Director Johan Renck

MPC crafted the VFX and grade on the 2013 Christmas spot, starring an effervescent all-British cast on a journey inspired by celebrated fairytales. The campaign features stunning brand ambassador Rosie Huntington Whitely alongside model David Gandy and iconic actress Helena Bonham Carter in a two minute online film and 60” TVC. 

Opening with an Alice-in Wonderland influenced sequence, Rosie topples from the real world through a manhole in the road. MPC manipulated in camera footage of Rosie falling, before scaling and animating the images so she appears to descend into the passage. The VFX team enhanced most of the shots across the film with CG and shot snow elements, as well as extending the impressive number of sets used.





Production Company

Black Label


Johan Renck

Johan Renck

Pip Bishop & Chris Hodgkiss

Agency Producer

Sally Pritchett

Production Company Producer

Annabel Ridley


Simon Chadoir


Art Jones @ Work



VFX Producer

Paul Branch

VFX Supervisor

Tom Harding




Jean-Clement Soret

VFX Team

Timo Huber, Ryan Hadfield, Anthony Bloor, Levi Peterffy, Jama Djurabaev