Over the years, Lebron James has faced his fair share of external doubt. In his new ad with Kia, however, he equates doubt to a drizzle of rain—enough to wear away at a weaker person, but certainly not him. In spite of the trials and tribulations being a celebrity athlete—or top international auto brand—may pose, James and Kia power on and invite viewers to “Doubt No More.”
Kia tapped David & Goliath, RESET director Johnny Green and DP Joost Van Gelder for the commercial. MPC Creative Director for Color Mark Gethin provided a beautiful grade to match the dramatic message and cinematography.
David & Goliath
Bobby Pearce/Colin Jeffery
Geovanny Panchame, Danny O’Connor
Jeff McDougall, Jen Beitler
Joost Van Gelder
Steve Gandolfi (Courtesy of Cut+Run)