By continuing to browse this site, you agree to the use of cookies. When placed on your device, cookies enable site visit statistics to be collected and services to be better adapted to your needs, such as language preferences. For more information and to configure cookies, click here.

Hennessy, The Seven Worlds

Campaign

MPC release exclusive making of film showing the incredible VFX worlds in new Hennessy short film, directed by Ridley Scott and produced by RSA Films and agency DDB Paris

The world-renowned cognac brand Hennessy has released the stunning new campaign by Ridley Scott for the iconic blend Hennessy X.O. The four minute VFX-heavy spot ‘The Seven Worlds’, was crafted in close collaboration with RSA Films and Ridley Scott at The Moving Picture Company [MPC], based on a campaign and original idea created by advertising agency DDB Paris.

Complementing the idea that 'Each drop of Hennessy X.O is an Odyssey', the renowned director creates an epic visual experiment that explores seven flavour profiles in a surreal, sensorial and immersive narrative. Alongside the launch of the ad, MPC reveal an exclusive film showcasing the vast production work that was involved in bringing the campaign to life.

Work for the project started in April 2018 and Creative Director at MPC Ryan Jefferson Hays created an initial treatment for each of the seven worlds in VFX. He says: “The sheer scale of the spot is immense - both in a creative aspect and from a production standpoint. MPC were involved in almost every creative decision throughout the process of creating the spot, working closely with Ridley Scott and the ECD and creative team at DDB Paris and Hennessy. Ridley was open to any ideas we could bring to the table but of course those ideas always needed to gel with his original vision for the piece,” says Ryan.

The 'Seven Worlds' are creative interpretations of each tasting note described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel:  Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches. Culminating in Infinite Echo. Following the initial treatment, the team at MPC worked closely on the storyboarded elements with Ridley Scott to bring his otherworldly ideas to life. Carsten Keller, Head of CG explains: “The sheer scope and size of the project, being a 4 minute short film, made it very different to typical commercials we work on."

"Based on the agency’s concept and Ridley’s storyboard interpretations, we came up with visual references of how the campaign could look, along with technical breakdowns. There was always a clear plan in place and a lot of discussion upfront before any CG was done. Each world had a clear narrative and we knew how we wanted to create a lot of the elements. However, it couldn’t have been a success had it not had such a strong story from the agency and the fantastic creative vision and direction from Ridley.”

All of the filming was shot in Prague. Taking Ridley’s storyboard drawings, the team at MPC then had to develop a number of motion concepts. With infinite options to some of the concepts, extensive research and development was employed to define the overall look and feel of each world and its characters.

Carsten adds: “Some of the worlds had clearer concepts than others. The drawings from Ridley helped massively but it’s not the same as 3D. For example, how do you form a girl out of powder? There are a million ways of doing that. We had to come up with so many techniques in the R&D stage of how we could layer this. In the ‘Wood Crunches’ world, we really wanted to create something that hadn’t been seen before. We had to make a performing creature out of leaves and branches but being such an abstract concept we had to dig deep creatively-speaking. On the other hand the ‘Rising Heat’ world was challenging technically, but creatively it was easier because it contained concepts people recognize from real life.”

Whilst the tasting notes were imagined as seven distinct worlds, the concept had to be stitched together as seamlessly and believably as possible. Creative Director Ryan Jefferson Hays says: “That really was the biggest challenge - weaving the worlds together into a singular narrative.”

Please Drink Responsibly - Not For France

Gallery

Credits

Client

Hennessy

Global CMOs

Thomas Moradpour & Michael Aidan

Global CMO Deputy

Antoine Varlet

Hennessy X.O Brand Director

Emmy Aoun Gestin

Director

Ridley Scott

Producer

Debbie Garvey

DOP

Dariusz Wolski

1st AD

Raymond Kirk

Production Designer

Marc Homes

Costume Designer

Charlotte Law

Make-Up

Polly Earnshaw

Editor

Jim Weedon

Post Production

MPC

Head of CG

Carsten Keller

Creative Director

Ryan Jefferson Hays

3D Supervisor

Boyo Frederix

2D Supervisor

Rod Norman

Head of FX

Selcuk Ergen

VFX Producer

Tomek Zietkiewicz

VFX Coordinators

Georgia Cook & Sandra Eklund

Sequence Leads

William Laban, Kiril Mirkov, Dominic Alderson, Martino Maddeu, Christian Bohm, Pedrom Dadgostar

CG Team

Alessandro Granella, Amar Chundavadra, Amir Bazazi, Andreu Lucio, Ankan Sanyal, Anthony Bloor, Arnau Gilabert, Christian Bohm, David Bryan, Diarmid Harrison-Murray, Dominic Alderson, Ed Sherwood, Enrico Selmi, Fabian Frank, Graeme Turnbull, Justin Braun, Kiril Mirkov, Kristaan Cain, Kristian Bonne, Lewis Orton, Lino Khay, Lucas Bruchhage, Magali Barbe, Marcel Ruegenberg, Martino Maddedu, Matilde Nygaard Vinther, Maximilian Mallmann, Michael Diprose, Morten Krebs, Morten Solgaard, Neil Miller, Pedrom Dadgostar, Petur Break Bjarnason, Platon Filimonov, Radu Ciubotariu, Selcuk Ergen, Silvia Bartoli, Sylvain Robert, Thomas Carrick, Tito Fernandes, Tushar Kewlani, Will Laban

2D Team

Alexander Kulikov, Andrew Roberts, Ed Taylor, Emre Aypar, Flavio Kawamoto, Guillaume Weiss, Kalle Kohlström, Lucie Brant, Mike Cosgrave

Bangalore Team

Line Producer

Chris Preston Barnes

Production Coordinators

Priya Krishnamurthy, Meghna Shetty

Leads

Bibin Balan, Gowri Shankar V, Sivakumar R, Sugumar S, Vivekananthan R

Asset Team

Divya Vijay, Kalaiarasu P, Kartik Gupta, Sandeep Grover, Sourodeep Dey, Shashi Kumar, Ullas Thunga, Vaibhav Gupta

Comp Team

Jahnvi Mistry, Karthik S, Nanda Kumar, Uday Veerepalli

DMP Team

Bakiyaraj P, Mohan Rao, Sachin Sureshrao

Matchmove Lead

Elangovan Ganeshan

Matchmove Team

Konduru Achi Raju, Shaik Abdul Rahim Shridhar Bhat, Shristi Sanyal, Sindhuja B, Sreenivasa Aditya, Srikanth S, Suhas Bhat, Tejashwini N

Prep Team

Naresh, Sangeetha M, Vignesh E, Yasasvini.V

Roto Team

Amit Shukla, Gokula Krishnan, Joslin Job Mathew, Kishan Katrimal, Manu PS, Muthu Vishnu, Narendra Kumar, Partha Pratim, S Ravisankar, Sriram P, Subbaiyan, Sudev, Suvojit Ghosh, Yoki

R&D Developer

Vincent Ullmann

Sound Production

The

Sound Production

Grand Central Recording Studios

Composer

Daniel Pemberton

Sound Designer

Oliver Tarney

Head of Music

Jerome Alquier

Sound Mixer

Raja Sehgal

Grade

Stephen Nakamura @ Company 3

Supervising Producer

Mark Huffam

DDB° Paris

Executive Creative Director

Alexander Kalchev

Creative Directors

Pierre Mathonat, Alexis Benbehe

TV Producer

Quentin Moenne Loccoz

Managing Director

Xavier Mendiola

RSA Films

Managing Director

Kai-Lu Hsiung

Executive Producer

Debbie Garvey

75 Paris

Managing Director

Emmanuel Guiraud

Executive Producer

Annabelle Fournier

Stillking Prague

Producer

Lida Ordnungiova