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Edeka x D&AD

Beauty in Craft

Edeka x D&AD: Beauty in Craft

This year, D&AD came to the MPC London studio to take a closer look at the artistry and craft that went into last year’s Pencil award-winning Christmas campaign for German supermarket chain, EDEKA.   

D&AD interviewed our artists on the special effects, lighting requirements and the CG elements that elevated the popular advert conceived by Jung von Matt.

The film is part of D&AD’s Beauty In Craft series, a series of short films uncovering the magic behind D&AD Pencil winning crafts, sponsored by Shutterstock.  


Filming by

David Moss @ D&AD


Jessie Amadio, Rod Norman, Guillaume Weiss, Chris Welsby & Marti Madeddu