To advertise the book Jamie’s America, Waterstones created an advert showing Jamie as he travels around the US sampling obscure and strange ingredients. The clean and subtle endframe was created in the FX Studio. Cinema 4d was used to build, texture and animate the model book, while the camera move was done in After Effects. Produced by Chris Allen.

Relying people’s fascination with the sinister, this spot attempts to get them to reconsider their attitudes towards mental health problems. It points out that it is the support of friends and family that have been the deciding factor in this man’s life. Produced by MPC Digital.

Nokia have unleashed their new N97 model, with a campaign detailing the phone’s exciting live update capabilities. MPC’s FX Studio animated the interactive touch-screen, while MPC LA’s Franck Lambertz handled the final composition. Produced by Justin Brukman.

McDonald's have launched an interactive sign at one of the most photographed tourist spots in London. The sign invites the public to interact by lining themselves up for a variety of different costume changes displayed on the giant LED. This is a first of it’s kind and the FXStudio is proud to be involved with creating the images and movies. flickr link: images