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The MPC FXStudio is a team of multi-skilled graphic and animation artists using Mac software to create motion graphics. The studios output varies from design and illustration for commercials, end devices, idents, title sequences, promos, DVD authoring and art installation.
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Channel 4's Dispatches 'Kids Don't Count' looked at how in 2009 more than one in five children left primary school having failed to grasp the basic maths skills required by the national curriculum. The FXStudio created this animation for the spot consisting of equations which get more simple as it progresses. Produced by Louisa Cartwright.
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Creative agency Antidote and advertising agency JWT collaborated with MPC’s FXStudio to bring life to established illustrator Peter Grundys prints. The animations conveyed Shell’s environmentally proactive outlook to reducing Co2 emissions. The pieces are screened online and at international airports. Produced by Philip Whalley
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Mark Denton has directed the new campaign for Food Standards Agency , it comprises 17 food idents featuring talking fruits and vegetables. The spots were produced by Jennifer Fewster at Rainey Kelly Campbell Roalfe/Y&R and Sara Cummins at COY Communications. MPC’s FX Studio carried out compositing and rotoscoping for all the idents.
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