Alex Turner has directed ‘Clever Hamsters;’ the latest 60 second Drench ad featuring a jubilant quartet of Jazz playing pets.  The ad is produced through CHI and Partners and Infinity productions, who gave the post company MPC a brief to keep the action looking as natural as possible.

MPC’s VFX Supervisor Matt Unwin took mixed media captured from a range of cameras with different resolutions on the shoot and composited various split screens and plates to capture the charming atmosphere of the spot.   The challenge was balancing the grade between the various media whilst maintaining the rawness of the shot footage.