Plane Stupid, Polar Bears

Polar bears suffer brutal deaths in tough new climate change campaign by Mother.  The brutal impact the global warming is having on the polar ice caps is illustrated in a shocking new ad created by Mother and directed by Daniel Kleinman on behalf of the climate change charity Plane Stupid.  MPC created the photo-realistic polar bears.

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Evian wins Gold Award for Best Visual Effects

Evian 'Skating Babies' wins Gold Award at the London International Awards 2009 for Best Visual Effects and enters the Guinness Book of World Records as most watched viral of all times. The multi-national campaign directed by Michael Gracey brings together choreographed roller-skating babies and the re-mixed street sound of The Sugar Hill Gang's Rapper's Delight.

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M&S, Christmas wouldn't be Christmas without...

Vaughan Arnell and Charlie Stebbings have directed Marks and Spencer’s Christmas Campaign featuring all those little things that make Christmas so special.  The agency was Rainey Kelly Campbell Roalfe/Y&R with production by Serious Pictures and Steam Media. MPC provided the post.

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ING Direct

ING Direct has launched its first 3D ad which will go on air during Channel 4’s 3D Week.  The spot is MPC’s first stereoscopic job to go to air and was conceived when the BMB Creatives; Carl Broadhurst and Peter Reid experienced 3d in action on MPC’s polarised television. The stereoscopic post effect was achieved using Nuke stereo set up and two cameras in Maya.

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