Directed by Stacey Wall, ‘Location guy’ is the new commercial from Land Rover. Featuring the strap line ‘Go Beyond’, the ad illustrates the working life of a location guy who travels around, scouting for the perfect sets.Jason Ayers at RKCR Y&R was the Agency Producer with Rob Godbold producing for Epoch Films. There are 30” and 60” versions, with MPC providing post.

Finding the right location for a movie can prove quite hard, especially when working with a demanding director. Patrick’s adventure takes him through America looking for a cactus… and some mountains… and more snow and bigger mountains.

Shot on one location, MPC’s team created digital matte paintings of each of the extra elements required to simulate the different locations required – mountains, snow and the cactus. Snow had to be added and removed from the mountains and continuity fixed for the exterior and interior shots of the car. For the French version, the road had to be tracked onto the off road, and extended through the mountains.

A master grade was added by Jean Clement Soret, balancing the changing lighting conditions.

‘Location Guy’ airs from August 8^thin UK and France.