Nike, Lock In Let Loose



MPC Amsterdam teams up with Blink’s Adam Hashemi and Wieden + Kennedy Amsterdam for Nike’s new campaign, ‘Lock In Let Loose’.

Directed by Blink’s Adam Hashemi, Nike’s new campaign by Wieden + Kennedy Amsterdam, with VFX by MPC Amsterdam, brings together some of football’s hottest new rising stars  - Marcus Rashford, Leroy Sané, and Kylian Mbappe - and cutting edge artists from across the globe. The film launched on Instagram stories and they ‘represent an insane montage of creativity and art in all its forms’.

 

VFX Supervisor Ricky Weissman says, “This campaign bridges the gap between two worlds that are not often placed together: sport and art. We’ve partnered on Nike projects with our friends at Wieden + Kennedy before, and we’re always delighted when the bar is raised yet again and new creative challenges are offered up.  Creating a crossover between two different worlds is a wonderful thing to see.”

Credits

Agency

Wieden & Kennedy Amsterdam

Director

Adam Hashemi

Production Company

Blink Productions

Executive Creative Directors

Mark Bernath, Eric Quennoy

Creative Directors

Evgeny Primachenko, Craig Williams

Art Directors

Jeff Lam, Mathieu Garnier

Copywriter

Alex Bower

DoP

Benoit Soler

Producer, Wieden & Kennedy Amsterdam

Javier Perroud

Executive Producer, Blink Productions

Ben Sharpe

Producer, Blink Productions

Ewen Brown

VFX

MPC Amsterdam

VFX Supervisor

Ricky Weissman

Motion Design

Ryan Jefferson Hays

VFX Producer

Kayleigh Dugdale

Grade

MPC Remote Grade

Colourist

Jean-Clément Soret

Editor

Dan Sherwen @ FINAL CUT

Sound Designer

Raja Sehgal @ GRAND CENTRAL