corridors and alludes to the complex psychological architectures we each create around ourselves.
The disorientation of the maze culminates in a water-filled room surrounded by a cascading film composed to evoke the sensation of physically falling – an analogy for the way in which scent bypasses the cerebral cortex and connects us directly to remembered emotion and identity.
Finally, the audience leave the maze through a space filled with a new scent created specifically for the 5-day duration of this work by Chanel’s in-house perfumer Olivier Polge.
Once the show has ended this scent will exist only in the memories of those who passed through it.
i-D, MPC Creative, Luke Halls & Nick Wood
Christopher Shutt and Ben & Max Ringham
Max Klaentschi, Machiko Weston
Sophie Gunn & Dan Phillips
Zoe Izzard @ MPC & Dan Hemmington
Kai Van Beers