MPC Shanghai created huge, highly realistic CG crowds for the recent Coca-Cola ‘That’s Gold’ campaign, released ahead of the coming Rio Olympics.
Working once again with agency McCann Shanghai, MPC Shanghai were briefed with populating three arenas with thousands of animated spectators, camera flashes and waving flags. VFX supervisor Barry Greaves explains that he and the team relished the sizeable challenge and especially the opportunity to, “create something truly memorable… A 2-minute film in the Chinese market is rare. One combining strong narrative that holds the viewers attention throughout is almost unheard of.”
Greaves explains the working process, “We adapted MPC's bespoke crowd tool combining plates we shot on location to the shots within the edit across multiple platforms to create a seamless story, as well as a plethora of textures, graphic elements and stills which were used to populate and create an atmospheric stadium feeling across the three different venues.”
Greaves worked closely on set with director Augusto de Fraga. De Fraga particularly appreciated the “absolute camera liberty” that MPC allowed him, explaining, “it helped me a lot in order to shoot in a very instinctive way. I was looking for believable emotions and so, when working with non-actors, camera freedom is an important tool. That made a huge difference.”
McCann Shanghai CCO & Chairman, Tomaz Mok, extols another successful collaboration with MPC Shanghai, “We are very pleased with the great, meticulous care and detail given to this film. The stadium crowds look so authentic. It looks like live footage, not CG. It is just so beautifully done.”
Coca Cola China’s head of creative excellence, Richard Cotton, was similarly delighted, "MPC were an absolute pleasure to work with on this project. Their expertise, and above all, passion, helped deliver a film that we are delighted with."
Augusto de Fraga
Akshay Kapnadak, Tomaz Mok, Jeremy Guo, Hesky Lu, Kris Yang & Lucky Yu
Barry Greaves & Eason Wu
Kitty Kang & Shirley Huang
Iman Javaherypour, Joseph Tsang, Madhuka Gunasekera, Rodrigo de la Parra, RJ Ruan, Qiu Cheng, Su TingTing, Dai Xu, Neo Chu, Andy Steele, Phinnaeus O'Connor, Row Labels, V Jegadeesan, Muruganatham T, Sreenivasa Aditya Yanamalachintala, Manu Gopalakrishnan, Hemanth Anusuri, Bruno Roosewelt, Padma Priya, Shaik Abdul Rahim, Joshi John, Likin Ganpathy CP, Arulanandhan, Alex J., Praveenkumar Samiraj, Srikanth Salla, Ginesh Gandhi, Vamsi Krishna Reddy, M. Vijaya Kumar, Yashvardhan Jain & Silambarasan R P