Directed by Diarmid Harrison Murray through MPC Creative, this new global campaign for Berocca by JWT invites audiences to ‘Be more Berocca’ with Roccy the body-popping chameleon. Roccy struts his stuff in a tropical rainforest while other chameleons look on with a mixture of shock and envy. The dance routine culminates with Roccy changing colour in time to the music as he pulls off an elaborate dance move, while simultaneously catching a fly in mid-air.
All characters in the spot are crafted entirely in CG. Diarmid worked with VFX artists from sister company MPC – the award winning studio behind the John Lewis Christmas ads and Oscar winning film ‘The Jungle Book’ – to bring them to life.
Diarmid says: “For me, it was important to create something that felt as realistic as possible. I wanted it to feel like an episode of Planet Earth that took an unusual twist. If you hold your viewer in this space, you can really maximize the comedy and engagement in the film.”
The challenge with this spot is all in the detail, from every last scale on Roccy's body and the way he moves, to the pieces of moss under foot. The job required realism throughout to really be successful. MPC Creative has the expertise – not just in live-action production, but also in terms of VFX – to deliver this expertly crafted campaign.
J. Walter Thompson
Thomas Cole @ MPC
Iain Murray, Rod Norman @ MPC
Inigo Vimal Roy, Gopika Priya, Anbarasu E, Priya Bandodkar, Ankan Sanyal, Bala Krishnan R, Rajesh Kaushik, Siju Murugan, Shristi Sanyal, Hemanth Anusuri, Shaik Abdul Rahim, Sreenivasa Aditya Yanamalach, Ganesh Kumar S, Jacob Ommen